Not All Customers are the Same
Regardless of whether you sell a physical product or online software, your customer base has different wants and needs.
Remembering that all of your customers are different, is critical to create a product that is attractive to as many people as possible.
As the old saying goes – if you try to appeal to everyone, you’ll appeal to no one. Instead of being just generally suitable for your clientele, you can customize your product to be specifically perfect to every different segment of users.
Millennials are particularly attracted to the idea of customization. Brands have been developed around the idea of hyper-personalization, which makes it possible for everyone to get exactly what they want at the press of a button.
Customers love things made just for them
Customization is a great business strategy because it makes customers happier; and happy customers are repeat customers!
Why? For the very simple value that customization brings to the customer. Customers who can customize their experience find value either through exclusivity, in the form of a personalized, unique product, or specificity in the form of a feature that works in a way that they would like.
Customization Boosts Customer Satisfaction
Allowing your customers to customize their experience is a clever way to stand apart from the competition.
After all, who knows what they need, better than the customer themselves?